google-page-rankPage Rank (PR) is a Google invention, designed to provide a measure of a website or blog’s value based on the number of websites or blogs that link to yours.

The concept is pretty darned simple: the more websites that link to your blog, the more relevant your blog is. How do you get people to link back to your blog?

As far as Google is concerned, this is accomplished with valuable and relevant content. And Page Rank can affect your search engine “mojo” or the value Google places on your blog and blog posts (which means higher search engine placement for your blog posts).

One of the things Google frowns upon is paying for backlinks, especially on high PR websites and blogs to improve your Page Rank.

How can you tell what your blog Page Rank is? You need only download the Google Toolbar, which provides you with your Page Rank right on your browser.

Should you be concerned with Page Rank? At first, I would say no—until you have a fair amount of content on your blog, it really has no bearing. I should also mention that blogs with low PR do enjoy first page Google search engine results above those with higher PR. This blog is a perfect example.

But how can that be? Easy…

If the content you are producing on your blog is more relevant than a higher PR blog or website, you can and will get better search engine placement–regardless of your PR. That’s really what blogging is all about—getting your voice “heard” online and having others recognize your blog or website value.

I do pay for directory submissions as a time saver from time to time. But those directory submissions are to a wide range of blog directories with a wide range of PR, many of which are at 0 or 1, which is no different than if I were doing the directory submissions by hand myself.

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So, if you are considering paying for high PR backlinks to your blog, I can only tell you that you will be doing so at your own risk.

As for me…

I am unwilling to put my blogs at risk like that. I put too much work in my blogs to screw up my blog’s ability to get high search engine listings with paid backlinks.

What are your thoughts? Please use the comment box below to let me know.

Cheers,
Steve Roye
Online Business Consultant

About the Author/Founder of the IMS Blog


This former Navy Senior Chief (ret.) and professional entertainer didn't stop when he retired from the military...

Steve Roye is also an author who has also been an online business owner and consultant for almost a decade.

Now Steve focuses on helping others start or expand their online businesses.

Please check out the Featured Articles page for direct links to articles on this blog.

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