Facebook Marketing For Newbies
With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity.
But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them.
Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility.
No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!
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Creating a Facebook blog that attracts paying customers
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Joining the right Facebook Groups—or starting your own
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Crafting your Facebook profile for maximum impact
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Getting into the Facebook community: crucial dos and don’ts
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Creating a Facebook blog that attracts paying customers
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Promoting products and services with free Facebook Marketplace classifieds
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Hosting your own Facebook events: from company picnics to concerts
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Successfully advertising on Facebook, without overspending
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Building your own Facebook applications
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Promoting your business within today’s most popular Facebook applications
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Tracking the results of your advertising
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Using brand-new viral video marketing techniques
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Driving even more Web traffic to your Facebook pages
About the Author
Steven Holzner is the award-winning author of 112 books and has been a contributing editor at PC Magazine. His books have sold three million copies and have been translated into 18 languages.He specializes in web topics such as Facebook.
Holzer has been marketing his own companies on the Web for years, using marketplace experience; banner ads; Google,Yahoo!, and MSN pay-per-click campaigns; viral marketing; Usenet marketing; and more. He’s a web entrepreneur and has three online companies, which keep him busy.
Buy Facebook Marketing (Kindle Edition) at Amazon
About the Author/Founder of The Stand-up Comedy Tips Blog
Steve Roye is the author of the Killer Stand-up Comedy System and author of the content made available in the Comedy Pro Membership Program. Over the past decade, Steve has established himself as a leading, globally recognized expert in the field of stand-up comedy material development, delivery and entertainment business strategies for comedy entertainers as well as speaking professionals.
For more information about Steve, please check out the About The Author section on this site.
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4.0 out of 5 stars
Great resource!
This is an excellent book for a beginner on Facebook. I am creating a page for a small business and this book helped me where others (including the instructions on Facebook.
5.0 out of 5 stars
A Great Book To Grow Your Business
Steve Holzner’s book answered my business questions in clear fully informative concise writing. I’d recommend his book to anyone wanting to know what Facebook is about and how it…
I liked this book. I thought it was well written and well outlined. I’m not sure I would have included on the cover the following: “Leverage social media to grow your business.” But the book provides a “rough guide” to Facebook. And I think it does a pretty good job.
Over the past year some leaders in the social media marketing realm have been materializing. Besides blogs of all kinds, it seems fair to me to say these leaders include MySpace, YouTube, LinkedIn, and Facebook. I’ve read and reviewed the following books on some of these platforms:
YouTube for Business (ISBN: 9780789737977)
The Rough Guide to MySpace (ISBN: 9781843538424)
Amp Your MySpace Page (ISBN: 9780071490726)
I’m on LinkedIn, Now What? (ISBN: 9781600050695)
Until I read the instant book being reviewed I had not read any on Facebook. I am aware of “I’m on Facebook, Now What?” (ISBN: 9781600050954). But I haven’t seen or read it. If it is anything like the book its author wrote on LinkedIn, then it is probably a good book. However, I think “Facebook Marketing” does a better job covering Facebook than the LinkedIn book did regarding LinkedIn.
This book is NOT about social media marketing per se. It is not going to tell you how to leverage social media in order to grow your business. You will have to read other books on that subject. And the coverage on that topic is expanding and changing as I write this review. What this book is about is the Facebook platform that can be used as a marketer’s tool when practicing social media marketing. It tells us about User Profiles, Facebook Groups, how to create Web pages within Facebook, hosting events on Facebook, and other things that one can take advantage of at Facebook.
It’s the “other things” that take up half the book that may be nice to know about. But I doubt they are practical for growing a business. But the first half of the book is worth its weight in gold for anyone who wants to use Facebook in a big way to practice social media marketing. 5 stars!
PS. Examine the Search Inside feature offered by Amazon on this book. It provides a detailed Table of Contents for you to examine and see for yourself what is included in this book.
3.0 out of 5 stars
Helps with Facebook, but falls short for Marketing purposes
Sure enough, you need to know how to use Facebook to be able to leverage it as a platform for marketing purposes.
This is just a “how to” use facebook. How to create Groups, Pages, Ads m but disguise as a marketing book. In some chapters, it has “cut and paste” information from Facebook. I was looking for case studies or examples but instead all the examples were the author’s trying to rent out his town house. Not worth it!
4.0 out of 5 stars
A good primer on Facebook
I question whether or not Facebook is a good place to do business. I hear so many stories of accounts being suspended or closed that it may not be the best place to invest time…
4.0 out of 5 stars
Great book for determining how to leverage and extend Facebook’s functionality
We (a team of developers working on facebook plugins, and I) found this book very helpful in explaining all of the different functionality of Facebook.
5.0 out of 5 stars
Facebook Marketing
When many people think about Facebook, they tend to think of a social network for the younger generation. They assume that Facebook is just a glorified chatroom.
5.0 out of 5 stars
Great book!
Great book–covers all the ins and outs of selling on Facebook–a world that’s ever-changing. Nice job.